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Social Media ... Connects PDF Print E-mail
Written by Bob Chabot   
Tuesday, 08 November 2011 00:00

MMB_110_ConnectsMULTIMEDIA
SOCIAL MEDIA ... CONNECTS
Are You Where Your Customers Are?

"We don't have a choice whether we do social media," says Eric Qualman, CEO of Socialnomics. "The question is how well we do it." Watch the video to learn why. (Video - Socialnomics)

 

Last Updated on Tuesday, 08 November 2011 13:06
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Social Media ... Sells PDF Print E-mail
Written by Bob Chabot   
Tuesday, 08 November 2011 00:00

MMB_110_SellsMULTIMEDIA
SOCIAL MEDIA ... SELLS
Build it Right and They Will "Like"

The automotive industry is learning how to connect to their customers via social media marketing. Many campaigns are experimental or hit and miss. Some campaigns go viral with an enormous impact on leads and sales. Finding the right message at the right time is key. Watch this short video to see a number of examples from our industry. (Video - ADW Marketing)

 

Last Updated on Tuesday, 08 November 2011 13:06
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Social Media ... Has A ROI PDF Print E-mail
Written by Bob Chabot   
Tuesday, 08 November 2011 00:00

MMB_110_ROIMULTIMEDIA
SOCIAL MEDIA ... HAS A ROI
Build it Right and They Will "Like"

Social Media ROI: This video showcases several Social Media ROI examples along with other effective Social Media strategies. (Video — Video by Erik Qualman/Socialnomics; Music — Bob Sinclair )

 

Last Updated on Friday, 18 November 2011 12:24
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The Power of "Not" PDF Print E-mail
Written by Bob Chabot   
Tuesday, 15 November 2011 00:00
F1_TitleIGNITION POINT

THE POWER OF "NOT"
It's Time For a Different Perspective

I recently attended what I consider to be the single best training session in over a decade of attending numerous automotive service and repair industry events. Typically, one attends these events and captures a few “ah-ha” moments to apply back home. This session, facilitated by Ryan Schneider, grabbed me, provoked me, and compelled me to act immediately, before even returning home.

 

Last Updated on Tuesday, 22 November 2011 15:14
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Facebook: The New Frontier PDF Print E-mail
Written by Joe Dysart   
Tuesday, 08 November 2011 00:00

F2_TitleTOOLS & PARTS
FACEBOOK: THE NEW FRONTIER
Get More Customer Exposure Through New Social Networking Options


With Facebook's latest upgrade now fully implemented, auto parts distributors will find it's much easier to do business on the social network, especially when it comes to webpage design and Facebook traffic analysis. "The marketing potential of Facebook is unlimited, because unlike other Facebook pages, automotive enthusiasts are involved, have a common bond and a community bond — elements that are all perfect for Facebook," says Barbara Carlton, marketing coordinator, Smittybilt.

Last Updated on Tuesday, 08 November 2011 12:30
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The Neilsen Company's 2011 Social Media Report PDF Print E-mail
Written by Bob Chabot   
Tuesday, 15 November 2011 00:00

F4_Title_TrendsCARCHITECTURE
NIELSEN’S 2011 SOCIAL MEDIA REPORT
See the Current Consumer Trends Across Social Media Platforms

Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy.

 

 

Last Updated on Wednesday, 16 November 2011 14:58
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Going Mobile: Are You Ready To Downsize? PDF Print E-mail
Written by Angie Kilbourne   
Tuesday, 08 November 2011 00:00

F3_TitleTOOLS & PARTS
GOING MOBILE: ARE YOU READY TO DOWNSIZE?

The next big thing in business computing is all about getting smaller

There is a quiet revolution happening within the world of computing. Processors, keyboards and screens are shrinking, and software is being replaced with downloadable "apps," or applications designed to make your smartphone or tablet work just like a desktop or laptop computer.

 

Last Updated on Tuesday, 08 November 2011 11:56
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10 Qs: Meet The Mobile Air Conditioning Society (MACS) Worldwide PDF Print E-mail
Written by Bob Chabot   
Tuesday, 08 November 2011 00:00
F5_Title_MACSlogoEDUCATION & TRAINING

10 Qs: MEET THE MOBILE AIR CONDITIONING SOCIETY (MACS) WORLDWIDE
Helping Technicians and Facilities Keep Current With Ever-Changing A/C Technology


The Mobile Air Conditioning Society (MACS) Worldwide is recognized worldwide as an authority on mobile air conditioning and heat transfer industry issues. "Our primary focus is providing education and training for working technicians to help them keep current with ever-changing technology," shared Elvis L. Hoffpauir, MACS president and COO, during an interview with NASTF. "In addition, MACS develops training materials and provides training for automotive students and entry-level technicians, as well as training focused on the specific needs of other groups, like fleet technicians."

Last Updated on Friday, 18 November 2011 10:34
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NASTF Fall 2011 General Meeting Recap PDF Print E-mail
Written by Bob Chabot   
Monday, 07 November 2011 00:00

F6_Title NASTF GENERAL MEETING
WHAT IF EVERYBODY WINS?
2011 Fall General Meeting Focuses on Vehicle Serviceability

The National Automotive Service Task Force (NASTF) held its 2011 autumn general meeting in Orlando, Fla., during Automotive Service and Repair Week. Beyond normal business affairs, the focus of the meeting was a panel discussion centered on improving vehicle serviceability. Why? Because it matters to everyone.

 

Last Updated on Friday, 18 November 2011 11:46
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How to File or View a NASTF Service Information Request PDF Print E-mail
Written by Bob Chabot   
Tuesday, 08 November 2011 00:00

Icon_110_InfoNASTF KNOW-HOW
HOW TO FILE A NASTF SERVICE INFORMATION REQUEST
While not a technical hotline, these requests help identify and close information gaps

The NASTF Information Request (IR) process is designed to help resolve and close information gaps for service, tooling and training when identified. When a service provider or other industry participant identifies a genuine information gap, automakers will take the time to fully investigate and resolve bona fide concerns. Here's what you need to know to file or view an SIR with NASTF.

 

Last Updated on Tuesday, 08 November 2011 10:36
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Learn How to Use the NASTF Site

 

Learn How to Use the NASTF Site

Latest News

 

NASTF Fall 2011
General Meeting

NASTF's next General Meeting will be held Oct. 4, 2011, at the Orange County Convention Center, Orlando, Fla., during Automotive Service and Repair Week (ASRW).

NASTF Information

NASTF Brochure
Click here to download the brochure that describes NASTF and its mission.
SDRM Resources
Need to know more about the Secure Data Release Model? Click here for info.
Service Information Request (SIR)
Click on the link above to locate or read any SIR filed with the NASTF. When the webpage opens, simply click on the Track# for any SIR that interests you.
File a Service Information Request (SIR)
Click the link above to file a SIR with the NASTF.

Navigate the SDRM

 

Navigate the SDRM

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