Bob Chabot, e-News editor, gives his perspective on the automotive industry.
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Monday, 09 August 2010 00:00 |
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IGNITION POINT
Let User Experience Drive Design
Weaving user experience into design can yield superb results
Sometimes, what we present to prospective customers just doesn't turn their cranks. When it comes to design, there are three key aspects — visceral, behavioral and reflective — that must be addressed simultaneously if a it is to be sound, durable and effective. But at any given moment, even the best of designs can malfunction. Especially if user experience was not factored in.
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Monday, 10 May 2010 10:44 |
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 IGNITION POINT
Have We Lost Our Way?
To succeed in today's fast-paced automotive markets, developing, implementing and ultimately servicing effective technological innovation has become a mainstay. Having and employing an open mind in regards to innovation is optional.
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Saturday, 13 February 2010 11:02 |
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 IGNITION POINT
What Are You Worth?
Choice is what defines us, refines us, and makes us what we are. Whether deliberate or left to chance, who we are in life and how others perceive us is both the consequence and substance of those decisions. Ultimately, they even determine what we and the services we perform are worth. Is this good news or bad news? The answer is yes.
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Saturday, 31 October 2009 13:54 |
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 IGNITION POINT
Let's Rev Up Education
On the way to Industry Week 2009, I found myself with some time to think. I quickly found myself immersed in thinking about automotive education, which in addition to being a theme all week in Las Vegas, is them focus of this e-newsletter. Frankly, we need to talk and consider where we're headed.
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Written by Bob Chabot
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Sunday, 26 July 2009 15:36 |
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IGNITION POINT
Collaboration Drives Service Information Forward
In a quiet moment in your world, think about this for a moment: Collaboration has changed the world of automobile service and repair information. In particular, the paradigm for servicing automobiles has been shifted to the good by the collaborative effort of the National Automotive Service Task Force (NASTF). Empowered by an inclusive, volunteer spirit and ‘respect all’ environment, NASTF has fostered and maintained an open dialogue between automakers, toolmakers and those who service and repair vehicles.
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